Many new PCs come filled with lots of trialware and sample software that slows your computer down—removing all that is a pain, so we do it for you! Every PC the Microsoft Store sells is put on a software diet and performance is tuned to run the best it can.
We call this process Microsoft Signature.
Mac users, on the other hand, call it every computer we’ve ever bought.
Undoubtedly a positive step for Microsoft, but it’s very telling that such a thing is (1) necessary, and (2) deemed worthy of explicit branding and marketing. (And one of the worst offenders for new-PC clutter? I’m looking at you, Sony.)
Here’s vainly hoping that Android gets Google Signature sometime soon too.