Matt Gemmell

TOLL is available now!

An action-thriller novel — book 2 in the KESTREL series.

★★★★★ — Amazon

Category: tech

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No More Frisbee

tech 4 min read

On frisbees and coffee makers, and companies choosing their desired customers. Subscription software versus license ownership.


tech 3 min read

Apple's destruction of the value of software, and the sustainability of indie developer businesses.

SEO for Non-dicks

tech 3 min read

Why dishonest Search Engine Optimization tactics are self-defeating. Instead, focus on creating trustworthy, genuine, relevant content repeatedly.